July 14, 2025 – WWE®, part of TKO Group Holdings (NYSE: TKO), announced two major updates today as the company continues to expand its reach both in live events and digital entertainment.
First, WWE confirmed that Heatwave — one of NXT’s most anticipated Premium Live Events — will take place on Sunday, August 24 at the Lowell Memorial Auditorium in Lowell, Massachusetts. This marks WWE’s first PLE in Lowell since Battleground in May 2023.
Tickets for Heatwave will go on sale to the general public on Wednesday, July 16 at 10am ET/7am PT via etix.com. Fans can access an exclusive presale starting Tuesday, July 15 at 10am ET/7am PT using the code NXTTIX.
The event will showcase the very best of NXT, including NXT Champion Oba Femi, NXT Women’s Champion Jacey Jane, North American Champion Ethan Page, NXT Women’s North American Champion Sol Ruca, and TNA World Champion Trick Williams, among others.
Meanwhile, on the digital front, WWE and Fanatics announced that Logan Paul’s wildly popular digital series “IMPAULSIVE” will officially join the growing lineup of WWE x Fanatics digital content. With nearly a billion views on YouTube, IMPAULSIVE has become one of the most prominent and influential shows in the world since launching in 2018.
Hosted by Paul and Mike Majlak—a best-selling author and digital creator—IMPAULSIVE has featured guests such as Roman Reigns, Cody Rhodes, Rhea Ripley, and global icons including Tom Brady, Kevin Hart, MrBeast, and more. The series will remain available on its YouTube channel and audio platforms, now enhanced by WWE and Fanatics’ promotional power.
This announcement is part of an ongoing expansion of WWE and Fanatics’ content partnership, which already includes:
- “What’s Your Story?” – Hosted by WWE icon Stephanie McMahon
- “Six Feet Under with The Undertaker” – Featuring WWE Hall of Famer The Undertaker
- “What Do You Wanna Talk About?” – Hosted by Cody Rhodes
- “The Raw Recap Show” – A post-PLE reaction podcast hosted by Megan Morant and Sam Roberts
With Heatwave returning to a historic venue and IMPAULSIVE joining a star-studded digital roster, WWE continues to deliver world-class entertainment across live events and digital media, reaching fans around the globe like never before.
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