When Jeff Jarrett returned to the mainstream wrestling scene after years working in WWE’s backstage operations, many viewed it as a nostalgia run. A veteran of WWE, WCW, and the co-founder of TNA Impact Wrestling, Jarrett has certainly earned his place in wrestling history. But his recent contributions to AEW prove that his role is far more than a trip down memory lane. Jarrett’s combination of in-ring performances and behind-the-scenes expertise has paid dividends for AEW, giving the company a veteran presence capable of elevating its product in more ways than one.
Jarrett’s AEW journey began unexpectedly, with a surprise appearance at a GCW event that had fans buzzing. Shortly thereafter, he made his AEW debut, quickly involving himself in several key storylines. One of the most notable was his involvement with the Owen Hart Cup, a prestigious tournament dedicated to the memory of the late Owen Hart. Few people in the industry had the opportunity to work with Owen as closely as Jarrett did, making him the perfect choice to bring gravitas and authenticity to AEW’s tribute. Jarrett’s presence not only added weight to the tournament but also lent credibility to AEW’s mission of honoring wrestling’s rich history while pushing its future forward.
What’s been most surprising about Jarrett’s run, however, is his unexpected role as an in-ring underdog. In matches against top-tier talent like Hangman Adam Page, Jarrett has reminded fans that he’s still more than capable between the ropes. His ability to help generate heat for stars like Page has been particularly notable. Jarrett isn’t just competing for the sake of a final run; he’s helping to build AEW’s younger stars in the process.
Most recently, Jarrett has aligned himself with the likes of Bryan Danielson and Jay Lethal on-screen, showing that his character work is as sharp as ever. This balance between his on-camera role and his backstage duties highlights why Jarrett has been so valuable to AEW. His understanding of wrestling’s evolving landscape—both in the ring and in the world of media—gives him the insight to help AEW navigate a competitive industry. Few have the kind of promoter’s mind that Jarrett possesses, and Tony Khan was wise to tap into his talents.
Having interviewed Jarrett in the past, I can attest to his professionalism and knowledge of the industry. His long career has given him a deep understanding not only of what happens in the squared circle but also of the broader sports and entertainment world. Jarrett’s presence in AEW is a perfect example of how wrestling can bridge generations while still staying fresh.
So what’s next for Double J? Hopefully, AEW continues to utilize Jarrett as more than just a nostalgic attraction. His backstage expertise is invaluable, but he’s proving week after week that he’s still got a lot left to offer in the ring as well. Whether it’s continuing to help elevate AEW’s rising stars or playing a bigger role behind the curtain, Jeff Jarrett is far from done. His contributions are helping shape the future of AEW, proving that his best work may still lie ahead.
AEW has been lucky to have someone like Jarrett during this critical period of growth, and his impact—both seen and unseen—will likely be felt for years to come.