If you haven’t heard the news last week, TNA Wrestling got a sweetheart deal with iHeartMedia. Last Monday, it was announced that both parties had agreed to a multi-platform partnership. The broadcasting company agreed to be the broadcasting partner for the pay-per-view pre-game show for every prominent TNA event.
We are excited to welcome iHeartMedia as a national partner for TNA Wrestling,” said Carlos Silva, President of TNA Wrestling. “Their ability to connect with audiences across radio, podcasts and digital platforms makes them an ideal partner as we continue to expand our reach and bring the energy of TNA to fans across the country.
Additionally, the deal adds visibility for TNA’s brand, including event marketing and state-of-the-art graphics. Now the promotion will get the mainstream treatment, thanks to their newest partner in crime.
This is certainly something that should be celebrated within the organization. The wrestling promotion has done extensive work with reinventing itself over the years, starting with a WWE partnership. Now, they can take their brand to the next level and garner more exposure. However, that’s not the only benefit that this has.
Why iHeartMedia’s partnership with TNA Wrestling matters
Working with one of the most prominent figures in mainstream media is already a perk. You’ve seen the impeccable work of iHeartRadio and how it swept the nation. Additionally, it built appeal through award shows and the like, adding more credibility to its name.
For a brand like TNA Wrestling, it helps to have that partnership in tow. While AEW and WWE have mainstream recognition through deep pockets, TNA can compete by having its pay-per-view events promoted heavily.
You have more access to regular families through this avenue, especially young wrestling fans. Considering that younger fans are always a must since they can be kept around, that’s a good advantage for the wrestling promotion.
It’s about time that TNA got its place at the table among wrestling promotions. The latest news proves that the organization is serious about growth on many levels, whether that’s with having accessible content or growing its fanbase.
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