ATLANTA – The Atlanta Hawks through the Hawks Foundation and State Farm are providing support to Goodr, an Atlanta-based social impact startup leveraging technology to reduce food waste and end hunger, in an effort to combat food insecurity during the current COVID-19 crisis for the most vulnerable populations: senior citizens and low-income students who rely on subsidized school meals for daily nourishment. Through donations from the Hawks Foundation and State Farm, Goodr is providing five pop-up grocery stores in underserved communities throughout Atlanta and delivering food and supplies directly to senior citizens at senior facilities or their homes.
The Ressler Gertz Family Foundation, the philanthropic arm of Hawks Principal Owners Tony Ressler and Jami Gertz, has matched the contributions of the Hawks Foundation and State Farm to support the efforts and provide additional resources for Goodr.
In collaboration with the City of Atlanta Department of Parks and Recreation, Goodr is adapting its normal operations to comply with CDC guidelines which recommend social distancing and avoidance of large gatherings. The deliveries will utilize drive/walk-through systems to distribute the food. Three of the five pop-up grocery stores will take place at basketball courts previously renovated through the Hawks Foundation and four of the locations are in high-density areas served by parks through the city of Atlanta Department of Parks and Recreation.
“For many families who were able to provide food and necessities for their children this school closing seems like an extended spring break; but for families who depend on free breakfast and lunch for their children this will be the longest break of their lives. For the Atlanta Hawks and State Farm to step up and make sure that families have access to food during school closures is phenomenal community work and will mean the world to these families,” said Jasmine Crowe, Founder & CEO of Goodr Inc.
Each pop-up grocery store is expected to serve between 300 to 600 families with two weeks of groceries comprised of approximately 20+ pounds of food (fresh produce, shelf-stable items, meat, etc.) depending on the family size.
“In this unprecedented time filled with uncertainty for so many, we are honored to partner with Jasmine and support her team at Goodr. They are providing a tremendous vehicle to truly help our fellow Atlantans who are struggling with the most basics needs by providing them the comfort of knowing where their next meals are coming from,” said Steve Koonin, CEO of the Atlanta Hawks and State Farm Arena.
“This is the third time Jasmine and her team at Goodr has provided the Atlanta Hawks and State Farm with a platform and a means to help our more vulnerable neighbors during a critical time of need,” said Clarence Hearns, AVP – Human Resources, State Farm. “In the weeks to come, we hope what is shared at these Free Pop-Up Grocery Stores will be a source of nourishment as well as give the families a sense of reassurance in community,” added Hearns.
Registration opens every Monday morning for future pop-up grocery stores. Participants must register at GoodrPopUp.Splashthat.com and will receive confirmation on dates and times of the pop-up grocery stores.
The five pop-up locations are listed below:
• At-Promise Youth Center*
• Martin Luther King, Jr. Recreation & Aquatic Center*
• Thomasville Recreation Center
• Center of Hope at Central Park in Old Fourth Ward*
• C.T. Martin Natatorium and Recreation Center
*denotes a location with renovated Hawks courts
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